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If you have been to Wrigley Field for a Chicago Cubs game anytime in the last five years or so, chances are you have seen a fan wearing a royal blue shirt with a simple sentence in white on the front. That is an Obvious Shirt and it is made by Joe Johnson, creator and owner of Obvious Shirts.
Joe Johnson is Brilliant. (Joe, you can have that one). You have seen the shirts - from "Kiss it GoodBaez" to "The Greatest Game Ever Was Played on a Wednesday in Cleveland" to "I'd Rather Be at Wrigley", now hear the man behind the shirts.
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After years of pushing out thousands of witty one-liner T-shirts from his basement, Joe Johnson ’11 will be expanding Obvious Shirts with the launch of a storefront in late July a block from Wrigley Field.
Yesterday at Cubs camp, the coaches showed up wearing Obvious Shirts that simply stated their job title, courtesy of a delivery from Ian Happ.
It was hilariously simple.