HOW THIS STARTED:
My name is Joe and I like the Chicago Cubs. What I didn't like was the shirt selection for Cubs players. Other than the shirt jerseys that were $34 and felt like wearing cardboard, there wasn't much to choose from. I was a season ticket holder and attended many games, but wanted my own shirts to wear. Having the dry humor that I do, I thought it would be funny to make a super basic shirt that stated something obvious. The shirt needed to be as soft and comfortable as possible because a Friday 1:20 game in the bleachers can get...uncomfortable.
I was working downtown Chicago and had a coworker connect me with a screen printer. I had him print me a shirt during Jake Arrieta's Cy Young season in 2015 that read:
It came out perfect. I wore my shirt to Jake's very next start at Wrigley and that's when everything changed. I went to get a beer between the 3rd and 4th inning and got bombarded in the bleacher concourse. I was approached by over 20 people asking me where I bought my shirt. After telling them that I made it myself, they handed me their business card or gave me their contact information asking if I would make them one too, so I did. Jake went on to pitch a complete game shutout giving up only 3 hits and striking out 11. Safe to say...the shirt was a hit.
I ordered 50 shirts and sold nearly 30 of them from the connections I made that day. I sold the other 20 on facebook in 45 minutes. Right then and there, Obvious Shirts was born. Since then, I've made it my mission to deliver simple but witty tees pointing out the obvious things that still need to be said. After testing over 30 shirts and different ink combinations, I am extremely confident you'll love how soft and durable our shirts are. 95% of the designs are created by me and all of our printing is done in Chicago. Obvious Shirts are for the fans, by the fans and I cannot thank you all enough for coming along this ride with me.
Also...thank you, Jake.
Joe, Founder - Obvious Shirts