CHICAGO TRIBUNE |
JUN 24, 2021 AT 6:30 AM
Nestled beneath the Red Line in the shadows of Wrigley Field, an inconspicuous house blends into the Wrigleyville neighborhood.
“To this day I’m still a company of one, and people don’t know that,” Johnson said. “People think I have this big staff, that this is a big conglomerate, and it’s just a basement next to Wrigley Field.”
Obvious Shirts is on the verge of expanding with the launch of a storefront in late July at Clark and Grace streets, a mere block from Wrigley, gaining much-needed space and an even more visible presence in the neighborhood. Johnson’s path to this point, though, has featured a strong belief in what the company could be, a couple of lucky breaks and Cubs players and fans buying into the concept.
“It’s been slowly snowballing, but it sort of happened organically, like, that’s the coolest part,” Johnson said. “I stuck to what I thought was right and made good, quality shirts and hopefully good sayings and then other people just started noticing.”